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Marketing Content That Sells

The Effective Marketer

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. That reminds me of what I see when I visit most B2B companies’ websites. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? We have all been there.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. You can follow any responses to this entry through the RSS 2.0 Click on the images for larger version. Clean header graphic with big and concise title.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.