Industrial Marketing Today
OCTOBER 1, 2011
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads.
The Effective Marketer
AUGUST 30, 2010
Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. That reminds me of what I see when I visit most B2B companies’ websites. Do you even know what kind of content you need for each nurturing stage? But why the focus on content? We have all been there.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
AUGUST 19, 2010
Lead Management is a set of six separate yet integrated processes – data, lead planning, lead qualification, lead routing, lead nurturing and metrics – that allow you to manage and measure every step of the buying process or sales funnel. lead scoring).
Online Marketing Institute
JULY 31, 2009
This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. It seems that many marketers believe that automated lead management and lead scoring is something only for large companies with large budgets and plenty of resources. Start dialing. The problem?
Expert insights. Personalized for you.
60 
Let's personalize your content