Hive9 Marketing Performance Management Includes Customer Journey Optimization
Customer Experience Matrix
MARCH 29, 2016
It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. That’s quite different from pre-defining an ideal customer journey and trying to force customers to follow it.
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