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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Events or assets managed in other systems can also be tagged with a journey stage and channel.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.