Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Winning the Business Anything and everything can be found online. Content is king. Why, you ask?

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Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. What business problems do they face? What are the drivers in their industry that impact profitability?

Marketing Automation Services 100

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Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. B2B buyers are more sophisticated than ever.

Work Management 100

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