ViewPoint

MAY 13, 2016

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. Plans to make a purchase decision in six months or less. Documentation of allocated budget or the process for budgeting. Documentation of environment.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

SWZD

NOVEMBER 29, 2017

SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Installed Solutions – If you market B2B software, integrated or cloud-based solutions, or other technology products or services, base your marketing on what your prospects are running. Or, ask us about List Purchase/Data Enrichment.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Online Marketing Institute

MAY 24, 2009

► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Biznology

AUGUST 24, 2016

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Some vendors specialize in unusual data elements, like purchasing authority or budgets. Vertical/category expertise. Purchase outright. Special selects.

Marketing Management 80

Marketing Management Vendors SIC B2B 80