The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. Consider: You get more leads. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hinge Marketing

MAY 4, 2023

If you’re trying to figure out how to allocate your marketing budget, where to focus your efforts to attract customers, or even how to prioritize your marketing initiatives, the best approach is to base your decisions on past and projected marketing return on investment (ROI).

Lead Generation 95

Lead Generation Budget Programs ROI Lead Scoring 95

Whale Pages

MAY 6, 2020

Growing a Bootstrapped SaaS Business with Minimum Marketing Spend. “How SkyCiv Engineering used lean marketing strategies to build a profitable and global SaaS company” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Our best tool against these challenges was experimenting.

Marketing Budget 52

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 52

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? 45% of marketers regard blogging as their most important activity in their content strategy. Which tactics do they disagree about?

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28