Budget Management Multi-Touch Attribution Software Tools 
Hubspot
DECEMBER 13, 2019
To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. read on to find out how attribution marketing can help your business. What is Marketing Attribution? Only through experimentation can marketers determine the right model and tool for them.
Zoominfo
OCTOBER 10, 2019
It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.
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Zoominfo
MAY 3, 2020
Enter: Marketing attribution. If you’re unfamiliar with marketing attribution or want to explore new methods to improve your existing attribution model, today’s blog post is for you. We explain the basics of marketing attribution and explore several popular marketing attribution models.
LeadsRX
JANUARY 7, 2022
Many marketers are doing just fine, despite what 2020 and 2021 threw at them, but we can all do better. We believe the New Year brings promise and opportunity for those willing to use analytics tools at their disposal. Data from marketing analytics and the insights drawn from it will be more important than ever.
LeadsRX
FEBRUARY 21, 2021
I realize a lot of marketers struggle with analytics in general, and attribution specifically. And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. Are we getting a return for our marketing spend.
Full Circle Insights
SEPTEMBER 12, 2022
With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.
Adobe Experience Cloud Blog
AUGUST 14, 2014
Marketing Operations is the Liaison to Your Marketing Automation Partner. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team. A marketing operations person is dedicated to learning the technical ins and outs for you.
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