Adobe Experience Cloud Blog
AUGUST 31, 2011
by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.
Leadspace
JANUARY 4, 2017
These will sophisticate and be their own category in the not-too-distant future, but for now, the market isn’t even doing the basic blocking and tackling when it comes time to letting the data be captured and reacted to in real time along simple, but effective, programs and methodologies. We’ve got our predictive analytics.
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SnapApp
AUGUST 10, 2015
You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. As such, marketers need to look into applications that can support multi-channel relationships with customers. 10 Ways Marketing Automation and Inbound Marketing Work Together.
markempa
DECEMBER 12, 2016
To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Read about Rapid Growth Marketing: From 0 to 500,000 Users.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Marketing Automation. Track opportunities and pipeline, manage contact and account information.
Allocadia
APRIL 2, 2019
The revenue marketing manager agreed that they needed a dedicated planning and budgeting solution that could address these challenges. We explored the features together, including the integrations with Marketo and Salesforce.com, and that got a lot of people excited.
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