Budget Management In-market Buyers Purchase Intent Trends 
PureB2B
JULY 7, 2022
Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Improve the Buyer’s Journey.
Inbox Insight
JANUARY 5, 2023
Data science: Look-a-like modelling, intent data and propensity modelling – leverage data science to find the most relevant target accounts for your business, who is in-market and what tendencies are trending upstream for potential new business. Align Sales and Marketing teams. Predictive intent.
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