PureB2B

JULY 7, 2022

Intent data lets businesses zero in on B2B leads who are ripe for a sales pitch. They also avoid spending money on content that will go unused in conversion paths. This optimizes the business’s marketing spend while skyrocketing sales performance. 4 Proven Tips for Targeting Intent-Driven Leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Intent signals: coordinated buyer research around certain topics and keywords. And as the volume of data collection and processing continues to increase , the potential for duplicate data to cause havoc will only grow. How much damage can it do?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

Hubspot

JULY 8, 2020

We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

The ABM Agency

APRIL 30, 2023

Create Your Ideal Customer Profile (ICP): Develop a detailed profile of your ideal customer by analyzing existing customer data, industry trends, market research reports like those from Gartner, or other relevant sources. Geography: Prioritize businesses located in regions where you have a strong market presence or want to expand into.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52