Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance
QuanticMind
NOVEMBER 28, 2016
With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences. Forrester Research suggests that “most search marketers track an array of metrics. ” 1 How can marketing leaders stay on top of all this change?
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