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B2B Category Creators Episode 9 Transcript

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And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And this is where I saw that the opportunity to lead with your product, understand the usage, correlate it with revenue and really message to your customers as part of your product experience to drive them towards value.

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B2B Category Creators Episode 8 Transcript

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And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And this is where I saw that the opportunity to lead with your product, understand the usage, correlate it with revenue and really message to your customers as part of your product experience to drive them towards value.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And this is where I saw that the opportunity to lead with your product, understand the usage, correlate it with revenue and really message to your customers as part of your product experience to drive them towards value.