Full Circle Insights

FEBRUARY 28, 2021

When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. Marketing spend: Time to invest in people. How Successful B2B Marketing & Sales Teams Use Analytics to Drive Revenue.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Full Circle Insights

NOVEMBER 26, 2020

Marketing departments and other business units routinely make decisions about purchasing cloud solutions and other technology without IT’s input. But there’s a more productive way to look at CIO involvement in technology purchasing decisions. Marketing spend: Time to invest in people. That’s a mistake.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

MAY 20, 2022

Predicting Behavior Through an Account-Based Management Role Lens. Gartner estimates that a complex B2B purchase decision involves from six to 10 people. Another thing to keep in mind is that buyers are in the driver’s seat when making a purchase. Marketing spend: Time to invest in people.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

FEBRUARY 8, 2021

With social distancing measures in place, millions of office workers tackling their workload from home, and consumers and business buyers researching products and making purchases online, companies had little choice. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 20, 2022

With Full Circle ABM, users can leverage data from leading intent providers like 6sense, Bombora, and DemandBase, which flag accounts showing interest in buying a B2B product or service, even before members of the buying group become known to the business. Marketing spend: Time to invest in people.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JANUARY 27, 2021

CMOs use the infrastructure to generate customer profiles and execute marketing campaigns. If CMOs work with the CIO to make decisions about martech deployments and cloud solution purchases, they can improve the customer experience through improved data and application integration, which is in everyone’s best interest.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

AUGUST 7, 2020

You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. One silver lining is that it’s easier to capture data from digital interactions, which makes it simpler to monitor campaign performance and make better decisions about marketing spend.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59