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3 Award-Winning Marketers Reveal The Strategies That Won Them B2B Innovator Awards

PathFactory

Today’s buyers are demanding a better buying experience. B2B marketers are being given less resources than ever, and yet targets are only increasing. In this blog, we’ll introduce you to 3 innovative, trail-blazing marketers who recognize that the path forward needs deeper content engagement, and better data.

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B2B Category Creators Episode 2 Transcript

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Marketing spends a lot of money to build a website. And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.” So how did you get bundle? Are you happy with that bundle category?