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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Salesforce.com. From the group introduction: Salesforce.com. BtoB Marketing. Search Engine Land. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events. Here’s how it works.