Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends.
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