BtoB Forrester Google Validation 
The ROI Guy
DECEMBER 6, 2010
Savvy vendors will develop and deliver more content and tools in 2011 to create a “circle of trust&# with skeptical buyers, including independent endorsements, peer and analyst reviews, success stories, and validation needed to create trust. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.
Ambal's Amusings
AUGUST 27, 2009
Forrester Blog for Interactive Marketing Professionals. Share a series of evidence points – from customers, market leaders, analysts – whatever source is credible and has the right information to validate the opportunity. Read on to get their insights. Recommended Resources from B2B Marketing Experts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
JULY 22, 2010
The ShoreTel TCO validates how TCO can be more than four times the upfront cost over a multi-year period. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Posted by Tom Pisello at 1:00 PM Email This BlogThis!
Online Marketing Institute
JUNE 22, 2009
Google has dis-intermediated the content business. I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!) Okay, okay.
The ROI Guy
AUGUST 4, 2010
SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.
Expert insights. Personalized for you.
40 
Let's personalize your content