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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. The few marketers who end the arguing figure out early that quantifying lead quality is essential.