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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. by BtoB Magazine. Email Marketing Tips and Tactics. Share this on Bebo. Share this on Facebook.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us I am still advising a numeric scheme, not because it indicates which leads are ready for sales but which would benefit from additional nurturing/education and which may simply be worth filing away.