BtoB Case Studies Disintermediation SMB 
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research. Let the Good Times Roll?
The ROI Guy
NOVEMBER 4, 2010
When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether. Gartner CIO Study Highlights Need for Outcome-Base.
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