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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World. EloquaEloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100
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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua. About the Author: Amanda F. Follow Amanda on Twitter @AmandaF_Batista.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Our approach is to score the lead along multiple dimensions.