Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us It's how interested the lead is in talking to your company.
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