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Smashmouth Marketing

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Poker Math and Marketing - Lead Equity

Smashmouth Marketing

Services such as outsourced lead gen, appointment setting, lead brokering, or an inside sales team can provide one lead with high equity versus a hundred leads with little equity. Personally, I see a disproportionate investment in the highest levels of the funnel, which can result in low equity leads.

article thumbnail

Poker Math and Marketing - Lead Equity

Smashmouth Marketing

Services such as outsourced lead gen, appointment setting, lead brokering, or an inside sales team can provide one lead with high equity versus a hundred leads with little equity. Personally, I see a disproportionate investment in the highest levels of the funnel, which can result in low equity leads.