Marketing Craftmanship

MARCH 16, 2012

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Convince & Convert

FEBRUARY 23, 2010

If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. RT @jaybaer [link] [link] Frank Lee CRM 4 SMB Is Your Social Strategy Proactive or Reactive? Businesses will surely veer between the two given the way their focus shifts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. link] Sonny Gill Wow – fantastic points. link] Sonny Gill Wow – fantastic points. Thanks much for the comment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Broadcast communication started dying out with the advent of the web. Jenna Seter.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Cindy Bates. Cindy_Bates. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Cindy Bates. Cindy_Bates. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100