Chris Koch

APRIL 3, 2014

Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. .

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100