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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” There is a new book out &# What technology wants&# by a guy called Kevin Kelly. Whoa – quite a mouthful! Result was great!

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Neighborhood kids are donning their new backpacks, books and shoes. Quite frankly, I couldn’t make the 420 mile trip to LA to check it out in person even though I knew it included a nice Gartner case study about Gartner newScale Success Story.