Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Facebook.

Social Media 100

Social Media Paid Search Agency WOM Media 100

B2B Marketing Zone Posts

JULY 7, 2010

5 Beach Books for Marketers - Manhattan Marketing Maven , June 29, 2010 Tired of James Patterson, Steig Larrson, Nora Roberts or Danielle Steele? Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Your goal is Brand ROI. Join the movement.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40