Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Single Grain

JUNE 30, 2022

Ad fraud is rampant across digital ad buying platforms, so make sure to check the sample reports before committing. Pricing: Book a 30-minute call and, based on your goals and objectives, you will receive a price quote. The agency should provide transparent reporting using KPIs to measure your ad campaign performance. 3) Lounge Lizard.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Hubspot

FEBRUARY 28, 2012

ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. As such, they will likely post complaints on your Facebook page or tweet their problems at you from time to time. Obstacle 5: Demonstrating the ROI of Social Customer Service.

Social Media 28

Social Media Service Media Paid Search Agency 28

Online Marketing Institute

JUNE 22, 2009

The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Learn the influence principles from Robert Cialdini’s famous book. Consider sample size when designing tests. Both need users or sample sizes. Stop treating this section as an afterthought.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59