Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. At the center is the universe of potential buyers.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 5, 2008

As much as anything, I’m deterred by the fact that I still haven’t figured out how to load the table into Blogger so it will display properly. Tags: marketing software lead management software selection demand generation. Incidentally, I am not being coy in mentioning the matrix without publishing the details.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” deployment model. The entire [x+1] suite is sold as a subscription.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

AUGUST 27, 2008

A 2 terabyte blade costs $19,500, which includes both hardware and software. DATAllegro’s contribution was the software to distribute data across and within the hardware nodes and to manage queries against that data. But I’ll make it easy for you (with apologies that I still haven’t figured out how to do a proper table within Blogger).

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120

Customer Experience Matrix

JANUARY 9, 2008

I haven't figured out how to make them bigger in Blogger. Obviously this approach to understanding software value can be applied to anything, not just QlikTech. Statisticians can do some of this but most of the time it must be done by IT. The table below shows the numbers I assigned to each part of this matrix. Fred, this means you.

Work Management 120

Work Management Analysis Paid Search Agency Blogger 120