Competitors want you out, influencers want you in
Onalytica B2B
FEBRUARY 20, 2017
For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. That’s the influencers you know about – the ‘low hanging fruit’ – simply because you’re already familiar with your space. Or how can you be sure you’ve covered all angles?
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