Convince & Convert

AUGUST 25, 2011

Held at the hotel adjacent to the Arizona Cardinals’ football stadium, where I formerly spent 10 Sundays each year, New Media Optimization Summit offers an outstanding mix of keynotes and hands-on workshops. It’s the biggest conference in the world of public relations, with dozens of sessions covering every aspect of the industry.

Social Media 127

Social Media Media Blogger Co-Registration 127

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. These can offer some of the best mileage and results of any marketing tool. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? Mentions, comments, etc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! It's not an admission of ineptitude – and clients are always more scared of failing than they reveal.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

FEBRUARY 24, 2010

6 Required Competencies for Social Organizations – [link] (via @jaybaer) [link] ???

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

(great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124