Blogger Marketing Budget Creation Pricing Website Personalization 
The ROI Guy
FEBRUARY 4, 2009
What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?
The ROI Guy
JANUARY 17, 2011
It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. But up-front purchase price isn’t everything. Drive Budget Planning with the “IT Hierarchy of Ne.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
DECEMBER 6, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
SEPTEMBER 4, 2007
Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Powered by Blogger. to 1 consolidation ratio. They do if they are.
The ROI Guy
DECEMBER 14, 2005
Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.
The ROI Guy
JULY 22, 2010
Results from the ShoreTel TCO Tool are supported by ShoreTel’s Lowest TCO Guarantee program, so that if ShoreTel’s TCO Tool and/or additional independent data determine our TCO is higher than a competing solution, ShoreTel will lower its price to beat the competition. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
AUGUST 4, 2010
Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions.
Expert insights. Personalized for you.
40 
Let's personalize your content