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What Are Attribution Reports? [FAQs]

Hubspot

A marketer''s job isn''t easy. You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There''s a new report that will frankly change your life (or at least the way you do marketing). So how do you do that?

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10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Get My Free Lead Generation Marketing Plan . In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. Create surveys and polls.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

In the modern marketing era, there is no place for “winging it”. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. As a marketer with a focus on lead generation, your job is to keep the pipeline filled with leads. 4) Sales Process.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Each time search engines update their algorithms, website traffic experiences a drop. As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. What is integrated marketing communications?

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.