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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

34 More Ways to Build Your Own Social Network by TechCrunch An excellent and detailed review of tools and services that enable you to build your own social networking site, including both well-known platforms such as Ning and KickApps , as well as lesser-known tools like AlstraSoft , Blogtronix , Crowd Factory , SelectMinds and Webligo.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.