The Trick to Increased Revenue: Better Sales Lead Qualification Criteria
SnapApp
JANUARY 22, 2019
We tend to get caught up focusing on more: More sales, more traffic, more leads. Leads are great, but each one comes with a certain amount of work that misalignment will only complicate. They are bottom-funnel leads.”. This is a little different than a marketing qualified lead, or “MQL.”
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