Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank.
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