Top 25 Content Types for Inbound Marketing
ClearVoice
JUNE 20, 2022
You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.
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