Remove Blogger Remove Gartner Remove Hubspot Remove Public Relations
article thumbnail

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100
article thumbnail

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Gartner's Magic Quadrant is now on trial The problem? A Judge Will Decide. A Judge Will Decide.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100
article thumbnail

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License.

Planning 100
article thumbnail

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.