Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. Change takes time. IT projects.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. But, I’m as excited as Eddie Vedder in a flannel factory about #5. One last thing.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Approximately 10 years after having 67% of the search market, Yahoo! Coincidental timing too, as Yahoo ! But back to MySpace.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Good luck on the move!

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167