Online Marketing Institute

NOVEMBER 7, 2010

Bruner is one of the featured experts in this report This report is written by contributor to this site BL Ochman I guess this was inevitable   From Whom We Steal: A Penny For… Adrants Adverblog Anil Dash B2Blog Big Blog Company Blog Business World Blogads BlogLogic Business Logs Business2Blog BusinessPundit Church of the Customer Concentric, (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) Outbrain – Outbrain is another content promotion ad network – you can advertise for inexpensive traffic on related blogs for audience development. These are conventional PR placements, but in this case, they’re about your content.

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Coordinate efforts.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

PR people love their tactics. For us, foot traffic is just as important as engagement is. If we have a blogger preview event, are they telling their friends who are bringing them into the store, and how do we track that? We measure if there’s been an increase in foot traffic. Am I getting people into the store?

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161