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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Marketers need to understand that search queries for their brand names in the search engines are vital touchpoints that need to be optimized to improve your omnichannel reputation. Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Remember: If you do not translate the page content and still have separate URLs in your website targeting different countries, Google will count the pages as duplicates.

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