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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. Who would really want to link to a corporate website? What do people like to link to? White papers? Case studies? Informative how-to blog posts?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 73% of reporters say press releases should contain? Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). What do only 48% of searches result in?

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What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM). Earned and Shared Media. Paid media primarily works on two pricing models, viz.

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Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

CPM (Cost Per Mille) – The cost per mille corresponds to the average amount of money that you are spending for 1,000 impressions of your ad content. Header – The header image is the generic term to refer to the large photo displayed on your social media profiles. Back to top).