Chris Koch

MARCH 19, 2010

Find and track the relevant conversations in social media and online. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Social media are repositories for discussions and content on every possible topic.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Lack of relevance is a ticket to deletionville. Rarely do those links lead to paid content. After all, the tools themselves are dead simple. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Lack of relevance is a ticket to deletionville. We need to understand their experiences and offer content that fits their needs. Empathetic.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100