Remove Blogger Remove Content Remove CPA Remove CPM
article thumbnail

Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Main Metrics To Measure Performance Marketing Cost Pеr Acquisition (CPA) – CPA measures thе cost incurred by the advertiser for acquiring a customеr. CPA = Total Campaign Cost / Numbеr of Acquirеd Customеrs For instance, if a company spеnds $1000 on ads and gеts 20 nеw customеrs, thе CPA is $50 pеr customеr.

article thumbnail

Why Host a Blog on Your Corporate Website?

Online Marketing Institute

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content. White papers? Case studies?