ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Christopher Hosford is a frequent guest blogger for ViewPoint. 1 in providing the greatest business value to companies.

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Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The new media isn’t so new, but it is asserting itself and as a media outlet it is becoming a serious communication outlet.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Among the negatives: the on-the-spot feedback that was vital to the relationship between a manager and his reps is now less common. By Dan McDade.'

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

T oday we're pleased to have Paul Gillin as our guest blogger. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Facebook success demands knowing a few of the ins and outs of the platform and the community. Paul is a speaker, writer and B2B social media strategist.

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business.