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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. To start, compile a list of about 10 short words and terms associated with your product or service. What Is SEO Strategy?

SEO 101
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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. The company was a software service that helped people build their resumes.

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Empowering Publishers: The All-In-One Platform and Playbook Guide [Template Included]

RebelMouse

Publishers face an increasingly competitive landscape dominated by established media giants. As publishers, you can have top-tier content and journalism, but do you have the right platform, playbook, and blueprints to succeed? Here are the top CMS tools publishers need to compete.

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12 Things You Should Be Using Your Blog For (Besides Blogging)

Hubspot

These are things you can do to improve the performance of your business blog in addition to the work you're already doing to create and publish content. Soliciting content from the big guns helps you not only feed your site with content you didn't have to write (hooray!), Sorry if that's a total bummer, but we're no magicians here.

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How to Empower Your SEO with XML Sitemaps

Conductor

You have to speak their language if you want your website to rank prominently on search engine result pages (SERP). A website sitemap tool signals to search engines which URLs you’d like the search engine to crawl on your site and, ideally, index in the SERPs. But they can help get more of your pages indexed.

SEO 119