Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
Hubspot
JULY 21, 2015
The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. When you're a solopreneur or have just one person dedicated to marketing, it's pretty clear who runs content marketing -- you're a full-funnel marketer.
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