Best of 2007: Articles and Blog Posts on SEM
WebMarketCentral
JANUARY 22, 2008
In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. Evaluating Existing PPC Accounts by the Commerce360 Blog Blogger Craig Danuloff offers helpful advice for evaluating the quality of existing PPC campaigns.
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