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Onalytica B2B

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on?

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Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. Paying influencers to say what you want them to say is fundamentally no different than advertising – the only difference is the channel you’re using to amplify your message.